To retain clients, gain referrals, and increase recurring business - you need to do something special to set yourself apart from your competition. There are many different ways to ADD VALUE to the service you provide for your clients, and providing resources is one of them.

Owning rental property is tough, and real estate investors have a lot of pain points - like finding a handyman and other good resources. One easy way to ADD VALUE to your services is by helping solve these pain points. You can stand out from other real estate professionals by learning about your clients' wants, identifying their obstacles and pain points - and then pointing them in the direction of resources that can help. ADD VALUE to your services by educating yourself, becoming more knowledgeable for your clients, and by exhibiting a "how can I help" mentality that will keep clients coming back to you.

To learn more about how to market to investors, try the real estate marketing tools, property management software, and other money saving tools from TReXGlobal.com. You can also find out more at our next 25 minute webinar.

Make it your priority to BE KNOWN in your area - you won't get very far if no one knows about your business. Get to BE KNOWN amongst all the local business owners and group leaders. Contribute to local organizations and participate in venues where you can volunteer your services. The more people who know about you and the service you provide - the better off you'll be.

Real estate investors know what they want and don't have trouble looking for it. Very often, they will rely on their network and referrals. When a client is looking for a service in your area, you want to be at the top of the list of known individuals who can provide it. Think of this as SEO (search engine optimization) - but in real life, not on Google. When an investor wants to purchase in your area, they will search through their network first, and use the recommendation that comes their way. You want to BE KNOWN within this network that they are using to search for results.

To learn more about how to market to investors, try the real estate marketing tools, property management software, and other money saving tools from TReXGlobal.com. You can also find out more at our next 25 minute webinar.

Many real estate agent sites are limited because of their "for buyers" and "for sellers" appearance. CREATE an INVESTOR TAB with resources that aren't focused on an immediate real estate transaction, it will help you connect with clients on a long term.

On your "investor tab," you should provide resources that will help you connect with investor clients. Advertise services that investors might call you for. Even if you can't help with some of these services directly, you create an opportunity to connect with this client as you point them in the direction of the resource that they need.

To learn more about how to market to investors, try the real estate marketing tools, property management software, and other money saving tools from TReXGlobal.com. You can also find out more at our next 25 minute webinar.

Your relationship with clients and prospects should go far beyond real estate. When you DEVELOP RELATIONSHIPS with your clients to let them know they are more important to you than just a real estate transaction, the business opportunities will last a lifetime.

On average, real estate investors purchase properties every 2.2 years, and 75% of their purchases are single family homes, condos and town homes. A real estate investor's concerns go far beyond the buying and selling process - and investors have a lot pain points surrounding owning and managing their real estate investments. An easy way to DEVELOP RELATIONSHIPS with these clients is by providing them with good resources that can solve these pain points. Develop a long term relationship that benefits your clients, and you will secure substantial recurring business for years to come.

To learn more about how to market to investors, try the real estate marketing tools, property management software, and other money saving tools from TReXGlobal.com. You can also find out more at our next 25 minute webinar.

EDUCATE CLIENTS, so that they can make good, informed decisions. Turn yourself into an asset by providing valuable information that helps your clients make their decisions. This is a fundamental strategy you must use to keep them coming back to you.

Clients need your help to make their decisions - they don't want you making decisions for them! A good decision is the result of having the right information and making the correct choice. Investors are long term repeat clients who know what they are looking for, and they need you to provide the right information so they can make the right choice. If you don't provide investors with information that can make them feel confident about the choices you have available, they don't have a reason to be confident in your services. So its important to EDUCATE CLIENTS, because providing them with good information lets them know that you are there to help them make the decisions that are right for them.

To learn more about how to market to investors, try the real estate marketing tools, property management software, and other money saving tools from TReXGlobal.com. You can also find out more at our next 25 minute webinar.

How do you get investors to come to you?

Simple - you don't! You should find out where your prospects hang out, and FOLLOW THEM, wherever they go!

This can be applied to both the online and offline world. For example, on the internet, Investors like to hang out in places like Craigslist and BiggerPockets. Having a presence in these areas will give you exposure to investors you can connect with. In the offline world, try showing up at the next investment club meeting in your local area, and introducing yourself as someone who wants to help investors with REOs.

You should have a marketing strategy that allows you to connect with your clients, and you should think outside the box. For example, if you are a Harley Davidson fan, try going to a Meetup for Harley Davidson fans. You can easily connect with these prospects because you have the same interests - consider the competitive advantage you would have against other agents if any of these Harley fans wants to buy a house!

To learn more about how to market to investors, try the real estate marketing tools, property management software, and other money saving tools from TReXGlobal.com. You can also find out more at our next 25 minute webinar.

There's no reason why you shouldn't try to GET REFERRALS. For many agents, referrals and word-of-mouth marketing are their primary source of new business. Getting a referral might be difficult if you think it is unprofessional to ask for referrals or if it makes you feel uncomfortable. Try to take yourself out of that frame of mind.

Investors are highly networked individuals, and depend heavily on referrals themselves. GET REFERRALS from people in their network. Attorneys, accountants, tax professionals, and property managers are all good examples of where you can easily GET REFERRALS to investor clients. Network with these individuals, and let them know you are not overworked and would appreciate new business and referrals. Tell them that business is good and you are looking for more. Ask them to supply your information to their network, and do the same in return. You will get exposure to their clients, and you will have a larger network of resources available for your own clients.

To learn more about how to market to investors, try the real estate marketing tools, property management software, and other money saving tools from TReXGlobal.com. You can also find out more at our next 25 minute webinar.

HOST A SEMINAR for your clients and prospects. This will show them that you are a valuable professional who they can rely on for information and resources.

If you don't have a network to reach out to, consider joining your local real estate investment club. And don't just rely on meeting new clients by simply joining as a member. Volunteer to hold a class on estate planning, local investment opportunities, or other attention grabbing topics - like the new tax breaks for homeowners, and increased loan limits for investors. You can attain investor clients much easier when you are presenting information that they are interested in.

To learn more about how to market to investors, try the real estate marketing tools, property management software, and other money saving tools from TReXGlobal.com. You can also find out more at our next 25 minute webinar.

Contrary to common belief, investors are not aliens from another planet! They are normal people, in many ways similar to regular homebuyers, and whether or not you realize it, INVESTORS ARE ACCESSIBLE to you.

Don't be surprised - many agents have the misconception that investors want to buy cheap houses that they can fix up and flip for a profit - this is not the case! Investors would much rather have nice property in a decent area that can attract good tenants and solid rents - that's what makes sense to them!

According to NAR data, investors account for at least 22% of all real estate transactions annually, and 75% of their purchases are single family homes, townhomes, and condos. To top it off, they buy property every 2.2 years. This is important to realize, because all agents have inventory available that an investor would be interested in purchasing.

Current market conditions make now a good time to build a long-term relationships with investors, because retail buyers have nearly disappeared, and low prices are causing real estate investors to go on buying sprees. In some markets, the only active buyers are investors.

To learn more about how to market to investors, try the real estate marketing tools, property management software, and other money saving tools from TReXGlobal.com. You can also find out more at our next 25 minute webinar.

Many agents do not market to investors because they fear rejection. JUST DO IT! Being afraid of rejection is the same thing as having a fear of success. Many times, the obstacles that we create only exist in our own minds.

Give it a shot! Focus on the needs of your client, and determine how you can satisfy those needs through your services. Most of the work is already done for you!

According to NAR data, 75% of investors' purchases are single family homes, townhomes, and condos - and you already have this in your inventory! What would make an investor choose your services? What are you doing to stand out from other agents?

To learn more about how to market to investors, try the real estate marketing tools, property management software, and other money saving tools from TReXGlobal.com. You can also find out more at our next 25 minute webinar.

We all know real estate is a local game, and that it is important to stand out from other agents - but the question is how? The first thing you need to be able to do is show your clients how much you KNOW YOUR AREA.

Local businesses and attractions, city ordinances and community events, school performance and crime statistics - are all different things that you should know about because it is of interest to your clients. You should also try to find some additional information that your clients and prospects would find valuable.

For example, real estate investors value information that would influence their decision to invest in your area. They are concerned about new developments, population growth, and labor trends. All this information is available to you for free from places like your city planning commission, Department of Labor (DOL.gov), and Bureau of Labor Statistics (bls.gov).

To learn more about how to market to investors, try the real estate marketing tools, property management software, and other money saving tools from TReXGlobal.com. You can also find out more at our next 25 minute webinar.

It can be hard to see the bright side of real estate when homes are being foreclosed in record numbers. While it is extremely unfortunate for the people who have lost their homes, real estate agents must realize that this is a once in a lifetime opportunity for real estate investors, and it's important for agents to LOOK FOR THESE OPPORTUNITIES, and take advantage of them.

Real estate cycles through four stages: Expansion, Equilibrium, Decline, and Absorption. There are dozens of absorption markets right now in the United States, and investors know they can generate profits by purchasing foreclosure properties there. Eventually, these markets will shift from absorption back to expansion, and the opportunity to profit will disappear - for you and your investor clients.

To learn more about how to market to investors, try the real estate marketing tools, property management software, and other money saving tools from TReXGlobal.com. You can also find out more at our next 25 minute webinar.

Communicating hot topics on real estate to investors lets them know that you’re on top of the news. That's why you should MAIL NEWSLETTERS to clients and prospects, to show them you are a valuable resource that they can come to for their real estate needs. It's also a great way to gain referral business.

In your newsletters, it's important to have local information about the areas you serve. It's a also a good idea to write about upcoming events, your experience at a past event, and to make recommendations about venues that your clients would enjoy.

Once you have content that you can mail out in a newsletter, figure out who you should sent it to! Absentee owners are a great place to start. Being that they own investment property in the area you serve, it's a really good idea to send them information through newsletters.

To learn more about how to market to investors, try the real estate marketing tools, property management software, and other money saving tools from TReXGlobal.com. You can also find out more at our next 25 minute webinar.

There are many different things that you can do to grow your business with investors. Similarly, there are a handful of things that you can do to blow away your chances. That's why you should NEVER do the following:

1. Be negative
2. Be late
3. Give up

Investors are positive people, and if you want to get anywhere with them, you must have a positive "can-do" attitude. Investors prefer individuals who say "how can I help" instead of "what must I do?"

In addition, investors are professional individuals, and are typically very punctual. They know how valuable your time is, and will not appreciate it if you waste their time. If you are running even 5 minutes late, it is a good idea to call them and let them know.

Lastly, not trying your best is the equivalent of giving up. Investors choose agents who are willing to try hard and make sacrifices for them, and if you can't show that you are trying to achieve the best for your clients, you might as well just give up on them.

To learn more about how to market to investors, try the real estate marketing tools, property management software, and other money saving tools from TReXGlobal.com. You can also find out more at our next 25 minute webinar.

There are many different types of ways to ORGANIZE RESOURCES and present it to clients. For example, many real estate professionals send co-branded refrigerator magnets and calendars to their clients.

ORGANIZE RESOURCES that your clients will find valuable, which will make them remember you as a real estate professional who keeps their best interests in mind. This can be as simple as creating a flyer with local resources you've tried that can help clients save money - as long as it is something that your clients can use over and over again.

A particularly bright idea is to co-brand TReXGlobal property management software and put it on your website. It will help you convert web traffic into leads, and it acts like a virtual refrigerator magnet with your investor clients and prospects - while at the same time providing them with a valuable resource that will help them save time and money.

To learn more about how to market to investors, try the real estate marketing tools, property management software, and other money saving tools from TReXGlobal.com. You can also find out more at our next 25 minute webinar.

In order to build a long term relationship with your clients, you must have PATIENCE with them. Show your clients that they are more to you than a real estate transaction by extending your presence beyond the buying and selling process.

Clients are mainly interested in how you can help them to solve their problems, and their pain points extend beyond just searching for property and getting local information. Allow them to see that you have their best interests in mind, by helping them plan for their future and by removing obstacles in their path.

Real estate investors have a lot of pain points surrounding owning rental property and managing finances. You can support them by providing them with helpful information and local resources that you know about or by connecting them with people who can help them. Show your clients and prospects that you are the type of individual who gives first without expecting something in return.

To learn more about how to market to investors, try the real estate marketing tools, property management software, and other money saving tools from TReXGlobal.com. You can also find out more at our next 25 minute webinar.

There are many different factors within your control that will shape investors' perceptions about you as a real estate professional. If your looking for a skill that will set yourself apart from your competition, QUICKNESS is one of them. Response time is certainly something that you want to concentrate on, because QUICKNESS MATTERS, and the speed at which you are able to service your clients will often be the determining factor that brings them back to you.

Often, agents do not respond quickly enough because they do not have the optimal response for the client. For example, a prospect calls/emails you with a question, and you don't have the answer, so you don't immediately respond. Instead, you search for the answer and get back to them when you find it, or you don't get back to them at all.

Consider the effect if you were to call/email the client back right away to tell them you are working on finding an answer, that you will get back to them as soon as you find it, and if you can't provide the solution they are looking for you will try to point them in the right direction. This communicates to clients that you are a responsible professional who they can trust and that you are capable of taking on new business from them.

To learn more about how to market to investors, try the real estate marketing tools, property management software, and other money saving tools from TReXGlobal.com. You can also find out more at our next 25 minute webinar.

In sales, it can be difficult to surpass the perception of a salesperson, and that's why it is important for you to come across as someone who is truly interested in the people you are serving and not the product you are selling. That's why you have to REACH OUT and touch your clients.

Having a "how can I help" mentality is the best way to secure a solid relationship with clients because it shows clients that you put their interests in front of your own. Showing them that you can give without expecting to receive something in return is an excellent way to build a long term relationship.

For starters, try organizing a flyer with local resources and events that you know of that an investor would be interested in - like foreclosure auctions and property management - and you can send it to absentee owners in your area (perfect candidates for buying something in your area)

To learn more about how to market to investors, try the real estate marketing tools, property management software, and other money saving tools from TReXGlobal.com. You can also find out more at our next 25 minute webinar.

It's hard to be in sales, marketing is tough, and competition doesn't make it any easier! You must to be able to sell a product just as well as any other salesperson, and that's why you need to know how to tell stories. STORYTELLING SELLS!

In order to be a great storyteller, you must be able to add interesting people and places, curiosity, drama, and humor to your tales. For example:

• TReXGlobal.com makes property management software. Real estate professionals can co-brand the software and share it with their clients for free.

OR

• Real estate investors are addicted to TReXGlobal's super software because it alleviates stress, aggravation, and headaches. TReXGlobal's Partners have been known to hand out FREE prescriptions to clients and prospects in order to lure investors into life-long addictions. You can become a sugar daddy for free at TReXGlobal.com/Partner

Which story would you want to keep listening to?

To learn more about how to market to investors, try the real estate marketing tools, property management software, and other money saving tools from TReXGlobal.com. You can also find out more at our next 25 minute webinar.

There are a lot of things you can accomplish in five minutes. Some people can write a blog post in less than 5 minutes. Some people take over 5 minutes to brush their teeth. TIME IS MONEY - so think about productive activities that you can complete in less than 5 minutes, and do one task daily.

Your time is more valuable than you know, so it's good to start out with a marketing plan. Make a list of activities that can take less than 5 minutes. This could include writing a blog, adding content to your website, or communicating with clients and prospects. Then step back for a while and think about where you want your business to go. You need to focus on desired outcomes, action steps and your time to budget dollar.

For example, if your marketing plan is focused on growing your business with investor clients, you should take 5 minute actions that can help you achieve this goal. Creating a free Partner Account with TReXGlobal, adding an investor tab to your website, and sharing your web tools on Craigslist are all examples of activities that take less than 5 minutes, that can help you gain investor clients and grow your business in 2009.

To learn more about how to market to investors, try the real estate marketing tools, property management software, and other money saving tools from TReXGlobal.com. You can also find out more at our next 25 minute webinar.

In order to succeed with investors, you must be able to UTILIZE YOUR NETWORK and employ the resources that are readily available to you. That's why it is important to network with a team of talented people who you can rely on when you need access to resources or information.

Over the years, you will work with many different individuals who are involved in the real estate profession - like attorneys, mortgage brokers, property managers, stagers, and title officers. UTILIZE THIS NETWORK, because a good relationship with these individuals will lead to synergistic opportunities, and will make it possible for your to reap the benefits of win-win situations. For example, a title officer can be a valuable resource for real estate agents, because they can provide you with information about absentee owners in the zip codes you specialize in. The title officer is happy to help agents market to investors, because it brings more business back to them.

To learn more about how to market to investors, try the real estate marketing tools, property management software, and other money saving tools from TReXGlobal.com. You can also find out more at our next 25 minute webinar.

One of the big reasons why agents do not get repeat business from past clients is because they do not VISIT their clients. Generally speaking, an agent can create a very positive impression by sticking around and being in a client's mind beyond the transaction process.

VISIT your clients beyond the transaction process to let them know they are important to you. You don't have to physically go to their house. For example - you can VISIT them by calling them, emailing them, and sending them information. You can also "visit" them by being on their minds, and by connecting with them on Facebook and Twitter. You can "visit" prospects by providing them with valuable resources that they will use, like TReXGlobal's property management software, which you can co-brand and share for free, so it acts like a virtual refrigerator magnets with investor clients.

When you allow clients to be familiar with you because you have "visited" them so many times, it makes it more likely that they will pay you a visit when the time comes and they need something.

To learn more about how to market to investors, try the real estate marketing tools, property management software, and other money saving tools from TReXGlobal.com. You can also find out more at our next 25 minute webinar.

Walk away from all your investor clients and prospects. Tell them you don’t need to do business with them. Your website can do it for you! Just don’t add anything of value to investors onto your website, and they'll never come back to you every 2.2 years. It’s as simple as that!.

You can also get closer to all your investor clients and prospects. Tell them why they should do business with you. Your website can do it for you! Just add something of value to investors onto your website - like an "investor resources tab", and give them a reason to keep coming back to you every 2.2 years. It’s as simple as that!

To learn more about how to market to investors, try the real estate marketing tools, property management software, and other money saving tools from TReXGlobal.com. You can also find out more at our next 25 minute webinar.