Grow Rental Business using Social Media
Ever since the birth of social media, the time people are spending on this platform has increased and it has impacted almost every area of the business. Talk about shopping, advertisements, conversations etc. Everything has been virtually digitized and is available through the internet.
Rental property managers can use this media to communicate with the residents. It is a great medium to offer services, communicating with the client all in all to improve your business.
Therefore, in this post we decided to bring the light on the advantages social media presence.
Informing the residents
With the social media presence informing about the clients new deals, events and news becomes as simple as the press of the button. Keep them informed about the new rental properties and other events happening locally like some gathering or party.
Setting updates and reminders
Instead of sending regular old email you can announce the events like a scheduled repair, a visit or maintenance on the social media. These updates on Facebook and twitter reach them way to faster than the classic email and they do not end up in spam.
Posting the pictures from your office working hours will help the clients realize that a lot of effort is being put up by the entire team for the services they are getting. In return they can show their gratitude through the comments section.
Invite the clients to share their rental living experience via social media. This way they can tell you about how satisfied they are with the services and they can also post whenever they require the specific service or maintenance to be done.
Scale your reputation
Social media is a double edge sword. Not only your clients can follow you but you can follow your clients as well. This way you can keep track of their presence and measure the satisfaction level of the clients with the units they are residing in.
With the birth of social media you are no longer restricted to mobile phone and email for communication. People using these technologies everyday are growing by the minute and interaction is becoming a matter of everyday as opposed to weekly or monthly. It’s fun interacting with the people without going to their homes.
Social Media and Rental Drives
In today’s time, window shopping has been completely replaced by the internet shopping. Today’s potential buyer learns all about the product on the internet before going to the market. Same is the case with the potential buyer/tenant in real estate sector. In this blog we are going to discuss how the presence of many powerful social media platform can enhance the experience for the client and can be used in favor of landlords and property managers.
Micro blogging the experience of living in your area
People on twitter often asks questions about the living experience in particular area and it is a great place to answer such questions because question asked by one can help many others in finding what they are looking for and will also increase your reach from local to global.
Posting photos of apartments on Pinterest
Sharing the photos of beautifully and creatively arranged apartments will attract many people and also people will share happily these photos. The more creative and space efficient you can get the more share your photos will receive and the more your domain will increase.
Use Quora to build the expertise
It is a platform that virtually has topics for everything which by no surprise also includes individual cities and apartments. Answering the questions is one thing but, to be taken seriously in this community requires you to first establish the value.
Arranging the meet-ups in the complex
Setting and hosting meet-ups in one of your properties is the quickest way to get people to visit your property and walk around it.
Sharing through Google+
Sharing heavily through this search engine can increase your search rank in the search engine giant results when are searching for the apartments.
Create Facebook Page
Creating Facebook page for the tenants and posting the updates about the vacant apartments and social meet-ups that your tenants can share on their account will increase your reach to the vast variety of customers.
Virtual tours on Google hangouts
For out-of-town clients showing them the video through Google hangouts to give them the feel of what the apartment is actually like is also very useful.
Recommendations on LinkedIn
Creating a page for you or for the company on LinkedIn is very useful. Writing recommendations for the other and receiving them in return can actually be very useful for your business.
There is no end to the social media and what can be done with the power of technology on these platforms today. All it boils down to which platform suits you the best and how you utilize it.
To know more how SimplifyEm Property Management Software can help you, visit this link: http://www.simplifyem.com/property-management-software